The corporation of Paramount Pictures owned by conglomerated the Viacom means was founded in 1912. The founder Adolph Zukor de Famous Players Company Film decided to make the largometrajes that would satisfy the demands of immigrants. To the half-full ones of of the next year he made five films right. On the same year Jesse L. Lasky he founded Lasky Feature Play Company and he contracted Cecil B. DeMille for his first film “the Indian man”. Both these companies of the production tried the aid of Paramount Pictures to send their films. Paramount Pictures was a new company at that time and was a fusion of many small companies next to W.W. Hokinson. The idea was appreciated and the new company, famous Player, secured a good beginning. Lasky and its brother-in-law, Goldfish became in charge of the production, along with DeMille. It was responsible Hiram Abrams for the distribution where since Zukor formulated the plans for the development of the company. The company soon touched high altitude. In 1916, Zukor decided to speak of the combination of the three companies with Lasky and Hodkinson. The public can take trip directed in the studies of Paramount located in Hollywood, California.
Zukor made the first motto of the company “famous players in famous games”. It was the man behind right agents like Douglas Fairbanks, Rudolph Valentino, Maria Pickford, Wallace Reid and Gloria Swanson. Paramount Pictures was the first one to introduce the concept of block reservation; this meant that if a firm individual wanted to buy the rights of a particular agent, also they were required to buy the other productions of productions of Paramount by that year. This concept demonstrated to be an enormous success and raised the sale of the company.
Under direction of Zukor, Paramount was enormous successful. It was responsible for the number of building of theaters that had almost two thousand screens altogether. It also had big investments in radio and in 1926 he gained control on the chain of Bleated and Katz. Barney Balaban felt the president well and Sam Katz handled the chain of the theater of Paramount Publix. The company name, famous Player was changed to the corporation of Paramount-Publix, in 1927. Due to the success of the chain of the theater of Publix the name was changed to the corporation of Paramount-Publix in 1930.
Before 1932 lazy Zukon all old woman partners behind like the company were bankruptcy of the coating due to the enormous projects of the extension. An equipment of the reorganization of the bank, consisting of Otto Kahn and Juan Hertz assumed the control to company but the company maintained Zukon. After taking care of bankruptcy, they named to the company Paramount Pictures, Inc. and Barney Balaban felt the president well. Many agents and singers roped in and on an annual base; the company produced almost seventy films to the year. Also they tried his hand in the comic strip and both characters, Popeye the sailor and Betty Boop became an immediate blow.
The government had problems with the block reservation, so the company decided to finish it in 1940, after which the production of the company went down to twenty films to the year. Whereas the company delivered an attack to attract hearing during World War II, the federal commercial Commission and the department of justice abrieron the case again, the USA against Paramount Pictures and the Supreme Court requested the fracture of the company in two. Due to the loss of chains of the theater, the position of Paramount Pictures was very unstable and sold to the company to the gulf and the western industries.
Paramount collaborated with the universal studies to create Cinema International Corporation in 1970. They began to produce for the television. After it realease of films “at night lubricates” and “of Saturday the fever”, the interest in films was behind again. Paramount Pictures began to make albums when they bought the rights for the files of Paramount. Cinema International Corporation became united international pictures, in 1981, that were retitulado like communications of Paramount in 1989. Paramount became a prominent name in Hollywood and gave the resistant competition again to its rivals. Some survived by the change another place like Warner Bros. and closed down like for example RKO.
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